Nexus has a multi-tiered naming system that offers globally unique identification, personalization and branding opportunities. Three categories exist: local names, namespaces, and global names, all of which can be created via the Nexus desktop wallet. A user only has to type in the username and account name to send funds to another user (eg. send to jules:default). Names can be created within a namespace for the purpose of naming accounts within an organization. A namespace owner can create and sell names just like domain registrars sell domains. Global names represent a unique, stand-alone name that can be used for token tickers and other uses. Global name ownership can be transferred just like namespaces, creating the opportunity for secondary markets.